About Us

Accelerating growth for the world’s most ambitious science, health and technology organizations

ScientificBrands is a business and brand consultancy that leverages the power of science, technology and strategic storytelling to address the most urgent challenges of our time.

Download our brochure to learn more about our team and approach.

At ScientificBrands, we focus on one thing — accelerating the rate of change our partners create in the world. We bring clarity, impact and results to branding, marketing and communications by combining the results-driven culture of business with the power of storytelling.

Our tailored approaches create transformative change by engaging the public with what science and emerging technologies are telling us — and galvanizing populations to rally to our clients and participate in shaping the future.

For three decades, members of our team have partnered with leading organizations to advance knowledge, change the world through science and improve the quality of life for millions.

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Our Team

As a business and brand consultancy, we’ve curated top talent from across business, branding and technology to create a different kind of company. We are a strategic partner, never a vendor, that goes deep with our clients, addressing core business concerns, creating strategic brand programs, and delivering outsized results.

Dwayne Flinchum
Founder & President
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Dwayne has worked in the strategic planning and development of brand identity, media, marketing and communications for 30 years, leading image-defining engagements for global organizations. As founder and president, Dwayne oversees all aspects of our engagements, from planning and research to strategic consulting, brand building and evaluation. 

Prior to founding ScientificBrands, Dwayne served as Director of Marketing and Communications at the Child Mind Institute. In just four years, he accelerated growth by 400% across KPIs, dramatically increasing brand engagement, raising monthly website visits to 1.8 million, and establishing the brand on the national and international stage. In 1995, Dwayne founded IridiumGroup and for 20 years led global brand building initiatives and flagship campaigns and initiatives for the American Red Cross, Mellon Foundation, Rockefeller Foundation, Simons Foundation, The Nature Conservancy, United Nations, Accenture and LexisNexis, among others.

Bruce Grover
Chief Strategy Officer
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Bruce is a brand strategist and writer who has helped Fortune 100s, national nonprofits and leading institutions tell their stories in ways that create lasting impact. With 25 years in the Boston and New York City agency and nonprofit worlds, Bruce has seen first-hand the power of purposeful branding and communications to drive lasting change for clients as diverse as Liberty Mutual, Stanley Black & Decker, Columbia Business School, NYU Steinhardt, NYU Langone Medical Center, Bloomberg Philanthropies and Humanities Kansas. Raised in India, Israel and the US, Bruce brings a cross-cultural perspective to his work that inspires fresh thinking and inventive solutions. Bruce has served as principal of Cause, Director of Marketing and Communications at the Child Mind Institute, Managing Director of NYC’s innovative Suka Creative and as a content strategist at Siegel+Gale.

Yi Son Ko
Chief Creative Officer
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Yi Son leads the visual identity development and creative application of strategic, integrated brand communication systems at ScientificBrands. Yison’s deep experience with such leading brands as Hyundai, Merrill Lynch, Heath Lambert, Sport England and Imperial College enable her to bring core principles and messages to life through best-in-field creative development and strategic execution. Yison earned a MA in Communication Design from Manchester Metropolitan University in the UK.

Claire Ince
Strategist and Director
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Claire brings nearly 20 years of experience as a film and TV producer and director to her work as a strategist and videographer. With a focus on nonprofits and deep experience with numerous New York production companies, Claire has created documentaries and best-in-field short-form videos that raise awareness, change hearts and minds, and raise funds. As a founder of Kicker Media, Claire has led video work for the Child Mind Institute, the Simons Foundation, Mount Sinai Health System, and 1199SEIU among many others. Claire earned an MFA in Screenwriting  from Tisch School of the Arts, New York University and her BA in Communications from Howard University, Washington DC.

Bob Alesio
Digital Strategy Advisor
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Bob brings over 20 years of experience to lead digital strategy, planning and implementation for ScientificBrands, including search engine technology, keyword research, copywriting, media planning, website analytics and market analysis in ways that translate campaign goals into brand growth, market penetration, and actionable leads. Bob has led engagements with numerous stand-out clients including Yale University, Concert Pharmaceuticals, Northeastern University, Baystate Urgent Care, and Glenmede.

Chung Chang
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Chung is a designer and production artist who has led and supported work at leading New York City agencies and companies, creating brands, annual reports, marketing campaigns and more. For over 25 years, Chung has created brand communications for top New York City agencies as well as with such leading organizations as General Electric, Blackstone, McGraw-Hill, American Express, Novartis, Phaidon, Columbia University, and Mount Sinai Medical Center, among others.

Francesca Cosmi
Account Manager
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Francesca brings over 10 years of experience in partner marketing and project management across diverse industries. She specializes in account management, marketing, cause marketing, project management and campaign strategy. Francesca has spent most of her career focused in the nonprofit and healthcare industries with such clients as Children’s Hospital of Philadelphia and Alex’s Lemonade Stand Foundation where she collaborated with an array of corporations and organizations on their philanthropic campaigns. Francesca holds a BA in Corporate Communications from Penn State University.

Janese Dorilas
Operations Manager
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Janese oversees business practices and operations across all ScientificBrands engagements. With two decades of experience on both the agency and client side, Janese manages engagements from strategy development and operational efficiency to delivery and evaluation. She has served a wide array of clients including Accenture, the Pew Charitable Trusts, Simons Foundation, and the UN Federal Credit Union. Janese holds a B.A. from Baruch College with a concentration in marketing management, and is currently working towards a Master of Science in Strategic Design for Global Leadership at the New School — Parsons.

Danielle Gretz
Talent Management
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As a communications strategist and talent manager, Danielle brings more than 25 years of talent management experience across television, digital and media to ScientificBrands. As talent booker for The Tonight Show with Jay Leno, she booked some of the world’s most recognizable people, and found a passion that has fueled a career matching celebrities with cause-driven campaigns. She has secured leading influencers, athletes, actors, and celebrities for podcasts, events, and campaigns for mental health, suicide prevention, substance use recovery and more. Danielle’s knack for identifying, negotiating, securing and managing talent bookings and castings for TV, radio, podcasts and digital media helps create inspired, transformative, scroll-stopping campaigns for purpose-driven engagements.

Laurie Giddins
Partnership Director
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Laurie comes to ScientificBrands with more than 25 years of experience in communications, partnerships, and mental health advocacy. Previously, Laurie worked in communications and public affairs roles in television and with leading nonprofits. While serving as Senior VP with AMC Networks, she earned an Emmy Award, an invitation to the White House, and inclusion in Crain’s “40 Under 40” list. Laurie has led teams at the East Harlem Tutorial Program, the Partnership Fund for New York City, and at the Child Mind Institute. She holds a BA from Skidmore College and is a Master’s in Social Work candidate at Hunter College. She holds certificates from Yale University, the University of Pennsylvania, and the National Child Traumatic Stress Network.

Dan Merton
Digital Media Advisor
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With 20 years in the industry, Dan manages digital marketing across social, search and digital platforms with an e-commerce focus. He has led strategic planning initiatives and digital brand management initiatives for clients as diverse as Coca-Cola, Cannondale Bicycles, KitchenAid, Crayola, Hershey, Conair, Cuisinart and Clorox/Brita.

Brian Miller
Digital Branding Director
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Brian Miller is an award-winning, executive creative director with experience developing digital branding strategies for emerging startups, organizations and Fortune 500 companies. He has a long track record of delivering breakthrough results that both transform awareness, build equity and drive revenue for clients, all with an eye toward efficiency balanced with excellence. A best-selling author of the landmark book Above the Fold, Brian literally wrote the book on the process of Web design used in universities, agencies and companies across the world.

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