About Us

Accelerating growth for the world’s most ambitious science, health and technology organizations

ScientificBrands is a business and brand consultancy that leverages the power of science, technology and strategic storytelling to address the most urgent challenges of our time.

At ScientificBrands, we focus on one thing — accelerating the rate of change our partners create in the world. We bring clarity, impact and results to branding, marketing and communications by combining the results-driven culture of business with the power of storytelling.

Our tailored approaches create transformative change by engaging the public with what science and emerging technologies are telling us — and galvanizing populations to rally to our clients and participate in shaping the future.

For three decades, members of our team have partnered with leading organizations to advance knowledge, change the world through science and improve the quality of life for millions.

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Our Team

As a business and brand consultancy, we’ve curated top talent from across business, branding and technology to create a different kind of company. We are a strategic partner, never a vendor, that goes deep with our clients, addressing core business concerns, creating strategic brand programs, and delivering outsized results.

Dwayne Flinchum
Founder & President
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Dwayne has worked in the strategic planning and development of brand identity, media, marketing and communications initiatives for 30 years, leading image-defining engagements for global organizations. As founder and president, Dwayne oversees all aspects of our engagements, from planning and research to strategic consulting, brand building and evaluation.

 

Prior to founding Scientific Brands, Dwayne served as Director of Marketing and Communications at the Child Mind Institute. In just three years, he accelerated growth by 400% across KPIs, dramatically increasing brand engagement, raising monthly website visits to 1.8 million, and establishing the brand on the national and international stage. In 1995, Dwayne founded IridiumGroup and for 20 years led global brand building initiatives and flagship campaigns for the Mellon Foundation, Rockefeller Foundation, Simons Foundation, the United Nations, American Red Cross, the Nature Conservancy, Accenture and LexisNexis, among others.

JANESE CASTRO
Business and Creative Operations
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Janese oversees business practices and operational efficiencies across all internal and external initiatives. Her experience on both agency and client side enables Janese to manage engagements from strategy development to reviewing KPIs to working with our clients and teams to ensure alignment of vision, development and delivery. Prior to joining ScientificBrands, Janese served as brand marketing manager at Evercore Wealth Management and Evercore Trust Company. Previously, she was vice president of operations and general manager at IridiumGroup, leading work for such clients as Accenture, LexisNexus, Pew Charitable Trusts, Simons Foundation, and the UN Federal Credit Union. Janese holds a B.A. from Baruch College with a concentration in marketing management.

Yi son Ko
Chief Creative Director
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Yi Son leads visual identity development and creative application of strategic, integrated brand communication systems. Yison’s deep experience with such leading brands as Hyundai, Merrill Lynch, Heath Lambert, Sport England and Imperial College enable her to bring core principles and messages to life through best-in-field creative development and execution. Yison earned a MA in Communication Design from Manchester Metropolitan University in the UK.

Bruce Grover
Brand Strategist
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Bruce is a brand strategist and writer who has helped Fortune 100s, national nonprofits and leading institutions tell their stories in ways that create lasting impact. With 25 years in the Boston and New York City agency and nonprofit worlds, Bruce has seen first-hand the power of purposeful branding and communications to drive lasting impact for clients as diverse as Liberty Mutual, Stanley Black & Decker, Columbia Business School, NYU Steinhardt, NYU Langone Medical Center, Bloomberg Philanthropies and Humanities Kansas. Raised in India, Israel and the US, Bruce brings a unique cross-cultural perspective to his work that inspires fresh thinking and inventive, equitable solutions. Bruce has served as principal of Cause, Director of Marketing and Communications at the Child Mind Institute, Managing Director of NYC’s innovative Suka Creative and as a content strategist at Siegel+Gale.

Dan Merton
Digital Media and Advertising
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With 20 years in the industry, Dan manages digital marketing with an e-commerce focus for ScientificBrands. He has led strategic planning initiatives to build awareness and engagement, and led digital brand management initiatives. Dan has worked on digital marketing for numerous brands, including Coca-Cola, Cannondale Bicycles, Waterworks, KitchenAid, Crayola, Hershey, Conair, Cuisinart, Krups, DIAGEO/Guinness, Casio/G-Shock, Nikon and Clorox/Brita.

Bob Alesio
Brand and Digital Strategy
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Bob leads strategy and planning for digital advertising and brand management, with a focus on pay per click ads. With 15 years of digital marketing experience, Bob specializes in search engine technology, keyword research, copywriting and website analytics to bring marketing fundamentals and a clear understanding of business objectives that translate campaign goals into actionable leads. He has led work with clients as diverse as Yale University, Wellington Management, Concert Pharmaceuticals, Northeastern University, Baystate Urgent Care, Glenmede, Emulate Bio, and Deciphera Pharmaceuticals.

Ezra Cohen
Development Services
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Ezra brings nearly 30 years of experience in design, digital and development to ScientificBrands. This dual background of graphic design and technical production, enables Ezra to leverage a unique range of insights and skills to elevate interactive projects. He founded LucidCircus in 1998 to focus on design and digital marketing as well as print, motion graphics and web design. He collaborated with IridiumGroup on numerous website development engagements and has served an extensive portfolio of clients including MTV, Harper Collins, HBO and Google. He has the ability to conceptualize the potential of a website, work smoothly with client teams, and translate that into a finished product.

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