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In a recent article in Scientific American, neuroscientists explain how color helps the brain process visual stimuli and sift through information in the...
Creative ideas are just that – attractive visuals and messages – unless they have a strong foundation of research, brand and communications strategy. The...
These days, I spend a reasonable amount of time thinking about the future and planning for the person I want to be. I find it emotionally reassuring,...
In this series of articles, our Chief Strategy Officer shares the building blocks of ScientificBrand’s distinctive approach to transforming the mission...
Our country is in the midst of a mental health crisis that is just as dire as climate change and extreme weather, or racial injustice, or poverty and...
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In a recent article in Scientific American, neuroscientists explain how color helps the brain process visual stimuli and sift through information in the world. The various shades and tones can differentiate objects and boost memory. In fact, color is believed to...
Creative ideas are just that – attractive visuals and messages – unless they have a strong foundation of research, brand and communications strategy. The best design execution in the world will still underperform if the plan is not on-brand, on-message, appropriated a...
These days, I spend a reasonable amount of time thinking about the future and planning for the person I want to be. I find it emotionally reassuring, even if it serves only as a general roadmap for aspirations. On this subject, Joanne Lipman has written an excellent...
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Dwayne has worked in the strategic planning and development of brand identity, media, marketing and communications initiatives for 30 years, leading image-defining engagements for global organizations. As founder and president, Dwayne oversees all aspects of our engagements, from planning and research to strategic consulting, brand building and evaluation. READ MORE