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The Power of Strategic Design

Creative ideas are just that – attractive visuals and messages – unless they have a strong foundation of research, brand and communications strategy. The best design execution in the world will still underperform if the plan is not on-brand, on-message, appropriated a...

My Future, Possible Self

These days, I spend a reasonable amount of time thinking about the future and planning for the person I want to be. I find it emotionally reassuring, even if it serves only as a general roadmap for aspirations. On this subject, Joanne Lipman has written an excellent...

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FOUNDER’S BIO

Dwayne has worked in the strategic planning and development of brand identity, media, marketing and communications initiatives for 30 years, leading image-defining engagements for global organizations. As founder and president, Dwayne oversees all aspects of our engagements, from planning and research to strategic consulting, brand building and evaluation. READ MORE

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