This summer our apps and inboxes have been brimming with news feeds and newsletters about the climate, from the Inflation Reduction Act to the extreme...
Climate: The Good News, the Bad News, and the Ugly Political Sabotage
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Climate
5 Reasons Why the Future Looks Bright
We read troubling reports these days about climate change, the war in Ukraine, COVID-19 variants, the increase in violent crime, and our ever-concerning...
A Time of Reckoning, Resilience and Reasoned Action
We live in a confounding age of conflict in the U.S., an era of dispute over issues that would have traditionally been resolved through reason and logic....
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The Untapped Opportunities for Brand Differentiation and Equity Through Visual Cues
In a recent article in Scientific American, neuroscientists explain how color helps the brain process visual stimuli and sift through information in the world. The various shades and tones can differentiate objects and boost memory. In fact, color is believed to...
The Power of Strategic Design
Creative ideas are just that – attractive visuals and messages – unless they have a strong foundation of research, brand and communications strategy. The best design execution in the world will still underperform if the plan is not on-brand, on-message, appropriated a...
My Future, Possible Self
These days, I spend a reasonable amount of time thinking about the future and planning for the person I want to be. I find it emotionally reassuring, even if it serves only as a general roadmap for aspirations. On this subject, Joanne Lipman has written an excellent...
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FOUNDER’S BIO
Dwayne has worked in the strategic planning and development of brand identity, media, marketing and communications initiatives for 30 years, leading image-defining engagements for global organizations. As founder and president, Dwayne oversees all aspects of our engagements, from planning and research to strategic consulting, brand building and evaluation. READ MORE