These days, I spend a reasonable amount of time thinking about the future and planning for the person I want to be. I find it emotionally reassuring,...
My Future, Possible Self
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Public Health
A National Moonshot for Mental Health
Our country is in the midst of a mental health crisis that is just as dire as climate change and extreme weather, or racial injustice, or poverty and...
Mental Health ACTION Month: Ongoing awareness is needed, but so is action
I have been fortunate to have gone through a debilitating mental health crisis and come out alive. I am fortunate because I lived, but also because the...
5 Reasons Why the Future Looks Bright
We read troubling reports these days about climate change, the war in Ukraine, COVID-19 variants, the increase in violent crime, and our ever-concerning...
Gun Violence: Using Science, Research Data and Marketing to Attack Our Growing Problem
As reported by Everytown for Gun Safety, between August 1 and September 15, there were at least 30 instances of shootings on school grounds, killing...
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The Untapped Opportunities for Brand Differentiation and Equity Through Visual Cues
In a recent article in Scientific American, neuroscientists explain how color helps the brain process visual stimuli and sift through information in the world. The various shades and tones can differentiate objects and boost memory. In fact, color is believed to...
The Power of Strategic Design
Creative ideas are just that – attractive visuals and messages – unless they have a strong foundation of research, brand and communications strategy. The best design execution in the world will still underperform if the plan is not on-brand, on-message, appropriated a...
My Future, Possible Self
These days, I spend a reasonable amount of time thinking about the future and planning for the person I want to be. I find it emotionally reassuring, even if it serves only as a general roadmap for aspirations. On this subject, Joanne Lipman has written an excellent...
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FOUNDER’S BIO
Dwayne has worked in the strategic planning and development of brand identity, media, marketing and communications initiatives for 30 years, leading image-defining engagements for global organizations. As founder and president, Dwayne oversees all aspects of our engagements, from planning and research to strategic consulting, brand building and evaluation. READ MORE